Ever wondered how automaker get their idea to design a new car? At Infiniti Marin, we consider that there is a new Infiniti for different type of drivers, but is seems that the automotive marketing strategy have changed over the years. This is how Infiniti is presently working on a new model targeting a very specific market, even though the new compact luxury car will not be released before 2015.

"We pick a lead market

A decade ago only a few hybrid car options were available to American drivers. Since then most automakers have added hybrid vehicles to their lineups, including luxury car makers. If you are in the market for a fuel-efficient luxury hybrid vehicle, we suggest you have a look the 2013 Infiniti M35h.

The hybrid variant of the standard Infiniti M35 is a fun, sporty drive, with roomy interior and excellent safety features, equipped with a

With March Madness in effect, luxury auto brand Infiniti chose to add to the excitement by contributing to a very worthy cause called Coaches vs. Cancer. This inspiring program is a collaboration between the National Association of Basketball Coaches and the American Cancer Society.  Its focus is to empower basketball teams along with their coaches, and surrounding neighborhoods to raise awareness for cancer through channels like fundraising and advocacy programs. The goal of this mission…

There's a lot to look forward to on the new Infiniti Q50 sedan coming in 2014. For starters, it has a new name. Secondly, there will be a hybrid model in addition to a gas-powered one in the Infiniti Marin showroom. Now, there's news of the powertrain options available on the luxury vehicle that we'd like to share with you.

The new Q50 will have both a turbocharged four-cylinder engine and a

This year, Infiniti plans to really make an impact when unveiling its new expanded product line. It decided the best way to do this was to make consumers more familiar with its products, by introducing a new naming strategy. With a redesigned nomenclature naming system, everyone in the greater San Rafael area will be able to better identify a model based on its name.

How is this going to work? Infiniti will differentiate its model

We'll say this up front. The following story is more about the weird and entertaining, than it is about the merits of the Infiniti QX. We already know this luxury sports utility vehicle is lauded for its powerful and efficient 5.6-liter direct injection V8 engine, impressive towing capacity, and smooth acceleration.  What you likely haven't heard of until now, is that some Infiniti enthusiasts in Russia have taken their options and extras to a whole new level.

Infiniti Marin is on the lookout for interesting and sometimes unusual new Infiniti vehicle news, and we came across a…

What's different about Infiniti and Red Bull joining forces in the F1 racing arena? Well, given the track record of their combined success from the last fours, including three consecutive F1 titles, the two major brands have decided to take their relationship to a whole new level. As partner, rather than just a sponsor, Infiniti will also be featured in the team's name - Infiniti Red Bull Racing.

Here at Infiniti Marin, serving San Rafael and the Bay area, we're excited to see the ways technology found in the new Infiniti lineup contributes to the world's most…

What exactly does it mean to put forth an exclusive luxury vehicle? For the answer to that question, Infiniti Marin and other enthusiasts need look no further than the latest stunning product from Infiniti.

Designed in conjunction with F1 World Champion Sebastian Vettel, the Infiniti FX Vettel Edition is the most powerful Infiniti vehicle to date. Of course, the auto's 414-hp output is only one of the things that make this venerable model elite

Infiniti Personal Assistant isn't a new technology. It officially hit the market one year and two months ago. To date it's provided a 24-hour personal concierge service to owners of new Infiniti models.

Now, Infiniti Personal Assistant (IPA) also brings iPhone and Android smartphone users in the U.S. a complimentary app. You can download it today from the iTunes store (if you have an iPhone), Google Play (if you have an Android

If you were to ask anyone at Infiniti Marin what the best auto brand is, they'd answer: Infiniti. We don't say it because we have to; but because we really believe it. That said; we get it. You want our input more for new Infiniti features, auto financing options and service. We're happy to help anyway we can.

Still though, the question stands, especially among luxury drivers torn between two brands: What